Over the last few years my consultancy, BuddeComm, has been rather subdued in its comments about devices such as the iPad and eBooks. Relatively few people have actually purchased them, and recent market trends only serve to confirm this view.

The main reason seems to be confusion by consumers around where these products actually fit in with their other personal technology devices. A lack of standards for eBooks has resulted in customers being concerned about which books and other study materials can actually be used on which devices. Those who have iPads are equally confused and commonly use it as a type of media computer. Read more…

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