Optus shakes up MVNO market with amaysim acquisition and Gomo launch announcements
(Interesting, no mention made of Crcles.Life)
Optus has unveiled its plans to disrupt and reinforce its presence in Australia’s Mobile Virtual Network Operator (MVNO) market. The Company has announced two bold initiatives: first, entering into a purchase agreement with amaysim (ASX: AYS) to acquire Australia’s largest MVNO mobile business; and second, launching Gomo, a new digital brand designed for those seeking simple plans and budget friendly telecommunication services.
Optus CEO Kelly Bayer Rosmarin describes the announcements as strategic plays designed to disrupt the MVNO market and offer greater choice for value-seeking customers.
“Today’s announcements demonstrate our commitment to winning the hearts and minds of all Australians, adding two new complementary brands to Optus to cater to the needs of specific groups of customers.
“Optus has been rated Australia’s strongest brand, and is competing well in the market, but we have not had any sub brands competing in the growing MVNO segment of the market. That’s why we are so excited to extend our reach and appeal by adding Australia’s largest and most successful MVNO brand, amaysim, and a new digital brand, Gomo, to our line-up.”