Apple’s great Australian bite

Apple’s dominance of the mobile phone and tablet market has officially taken hold in Australia, with two new surveys highlighting just how tough it’s been for any organisation operating in the shadow of the tech giant.

Apple has taken out the top position in mobile phone brands in Australia, capturing nearly a third of the market, and knocking off Nokia, according to analyst firm IDC. Apple iPhone shipments jumped by 13 per cent in the first quarter of the year, despite a 5 per cent year-on-year decline in the overall market.

IDC says 79 per cent of new mobiles shipped are now smartphones, hitting Nokia hard, with Symbian dropping 9.5 per cent market share when compared with the same quarter in 2010. Apple now holds close to 40 per cent market share of the smartphone market, up almost 10 per cent, with nearest competitor Android holding nearly 30 per cent.

Android at least has a chance at catching Apple on a devices shipped basis, with a number of new Android phones headed for our shores later this year…

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