The next computing battleground could be on your head, with an Australian company taking on giants like Google and Microsoft with wearable computers in the form of glasses that appear to be straight out of a sci-fi flick. After conditioning us to walk around absorbed in our mobile screens, the technologists now want to place digital information directly in front of our eyes before we necessarily know we need it. It’s known as “augmented reality” and analyst firm Juniper believes revenue from augmented-reality apps will reach $5.2 billion in 2017, up from $82 million this year.
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