Effective from tomorrow, 1st December, Telstra is introducing new Broadband plans and bundles. You can read the full announcement here.
Telstra will be contacting existing customers and moving them to the updated broadband plans over the coming months. Existing customers can take up a new broadband plan from 1 December 2009 by changing their plan online by logging into their account at MY BIGPOND and the change should take effect from midnight that same day or the next day.
Like me, many others are probably trying to understand the changes fully. First take indicates the entry level 256/64kbps plan costing $29.95/month will be increased in speed to 1500/256kbps and the monthly quota will increase from 200mb to a more reasonable 2GB. This is the only plan left with a $0.15c/mb excess charge, now to be capped at $300. Seems the intention is to provide an incentive to upgrade to the $39.95 plan which, like all the others, is reduced to 64kbps if the quota is exceeded.
The other change appears to be the introduction of high usage plans of 100GB/month and 200GB/month to meet the growing demand for movie downloads and more family members connecting at the same time.
In addition, there are new packages with discounts for bundling eligible Telstra products on a single bill. The focus on 12-month and 24-month contracts continues.
Appears to me to be a ‘better late than never’ move to recognise the reality of the changed market. It will be interesting to see how the many other ISPs respond and if they see a need to do so.