Online videos approach a billion views

THE growing importance of online video to Australian advertisers, and the dominance of YouTube, have been highlighted in a report on video viewing.

Four out of five online Australians (81 per cent), or 10.7 million people, watched videos online in July, with almost a billion (970 million) videos viewed that month.

The average viewer watched more than seven hours of video, meaning that Australians’ use of online video rivals the time they spend on social networking site Facebook, which has riven above eight hours a month.

The 539 million videos viewed on Google-owned sites accounted for more than half (55.5 per cent) of all views, and 99 per cent of these were watched on YouTube.

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