Apple’s real target

Lawsuits by Apple against tablet makers offering devices running the Google Android platform are inspired by Google’s success, said Eric Schmidt last month.

The Google executive chairman was speaking at a Google conference where he also accused Google’s competitors of responding with lawsuits rather than innovation.

Few people in the tech sector would be willing to accuse Apple of a failure to innovate, but there’s little doubt Android is threatening Apple, with new data released by Canalys yesterday showing of the 56 countries the research firm tracks around the world, Android led in 35 of them, achieving a global market share of 48 per cent.

Samsung is the largest Android device vendor and the number two vendor overall in the market, Canalys says, but also of note is that the Asia Pacific region is leading the growth for Android.

Apple obviously doesn’t want to find its Australian business in the same situation as South Korea where Android holds an 85 per cent platform share, or Taiwan, where it has 71 per cent. Android’s share of the smartphone market in Australia is closer to 30 per cent, compared with Apple’s 40 per cent, according to IDC.

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