Free-to-air television is much less painful to watch when your Personal Video Recorder automatically skips the ad breaks.
Advertisements are a necessary evil of the free-to-air broadcasting model, but that doesn’t mean that you have to sit through every ad break. Rather than just fast-forwarding through the ads, some PVRs feature a “skip” button which jumps forward in 30-second increments so you can get straight back to watching your recorded program.
IceTV’s $499 Skippa video recorder goes one step further by automatically skipping the entire ad break without you needing to lift a finger. You can be sure it will upset broadcasters, but IceTV is confident it can fend off any legal challenge.
IceTV’s Skippa automatially skips the ad breaks on your behalf.
Six years ago IceTV won a David and Goliath legal battle with the Nine Network over the rights to the weekly broadcast schedule. IceTV’s online TV guide is compatible with a range of PVRs from the likes of Humax, Topfield and Beyonwiz, along with computer-based recorders such as Window Media Centre and Elgato.